Cookie Policy

1. Introduction

This Cookie Policy explains how Pickup (“we,” “our,” and “us”) uses cookies and similar technologies (collectively, “cookies”) on our website. This policy is an integral part of our Privacy Policy and should be read in conjunction with it. By using our website, you agree to our use of cookies as described in this policy. If you do not agree, you may disable cookies on your device (see the “Managing Your Cookie Preferences” section below).

2. What Are Cookies?

Cookies are small data files stored on your device when you access our website or interact with online advertisements. These files help us remember your preferences (such as login details, language, and display settings) over time, so you don’t have to re-enter them.

We use the following types of cookies:

• Strictly Necessary Cookies: Essential for website operation.
• Functionality and Preferences Cookies: Remember user choices for a personalized experience.
• Marketing Cookies: Track online activity for targeted advertising.

3. How Do We Use Cookies?

We and our third-party partners use cookies to:

• Analyze user behavior and website usage.
• Personalize content and advertisements.
• Improve the effectiveness of marketing campaigns.

Opting out of targeting cookies does not eliminate advertisements but prevents them from being tailored based on your activity.

4. Types of Cookies We Use

Strictly Necessary Cookies (No Consent Required)

• __hs_opt_out: Remembers a visitor’s cookie preferences (expires in 13 months).
• __hs_do_not_track: Prevents tracking (expires in 13 months).
• __hs_initial_opt_in: Manages banner display (expires in 7 days).
• __hs_cookie_cat_pref: Records consent preferences (expires in 13 months).
• hs_ab_test: Ensures consistent A/B test experiences (expires at session end).
• hs-messages-is-open: Saves chat widget status (expires in 30 minutes).

Functionality and Preferences Cookies

• __hstc: Main tracking cookie (expires in 13 months).
• hubspotutk: Tracks visitor identity (expires in 13 months).
• _ga: Google Analytics identifier (expires in 2 years).
• _gid: Tracks unique users (expires in 24 hours).

Marketing Cookies

• NID: Google Ads targeting (expires in 6 months).
• IDE: Google Ads on non-Google sites (expires in 13-24 months).
• _gcl_: Conversion tracking (expires in 90 days).

5. Fraud Prevention

We may use cookies to prevent and detect fraudulent activities.

6. Managing Your Cookie Preferences

You can block, delete, or disable cookies via your browser settings. However, disabling cookies may impact your user experience and certain website features may not function properly.

For further details, refer to the privacy settings of your browser or visit the third-party websites listed below:

• HubSpot
• Google

We retain cookies only for the necessary duration based on their function.